Volatility

January 25, 2016

Chipotle

Filed under: Food and Farms, Mainstream Media, Relocalization — Tags: , — Russ @ 10:41 am

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As Chipotle was blamed for E. coli outbreaks, the corporate media piled on, blaming the chain’s local produce sourcing. The Schadenfreude was palpable, against both the chain and its customers. Chipotle itself was spooked into a partial disavowal of its own proclaimed philosophy even though the evidence never supported the allegation that local sourcing had anything to do with the outbreak. It seems like Chipotle panicked and rushed to appease the mob.
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Some analysts agreed:
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Ultimately, though, Chipotle will need to step back from its ‘food with integrity’ corporate ethos and become a more traditional fast/casual chain. Foods, including all produce (not just tomatoes), spices, and meats, will need to be centrally sourced and prepared to realize the economies of scale that are necessary to profitably integrate costly periodic food testing…

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There was little room for facts or thought amid the media firestorm. While there is at least a correlation between Chipotle and the E. coli outbreaks, by all accounts it was simply a lie to blame the local sourcing model.
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In December the Centers for Disease Control stated, “The epidemiologic evidence available at this time suggests that a common meal item or ingredient served at Chipotle Mexican Grill restaurants in several states is a likely source of this outbreak.” This would rule out the locally sourced produce the corporate media gleefully rushed to finger as the culprit. This witch hunt atmosphere provided the background for the New York Times’s recent slander of farmers’ markets. There’s clearly no end to the junk reasoning and innuendo the pro-poison media will propagate as their cancer-causing system comes under increasing scrutiny. And, I feel safe assuming, no retractions from media or “experts”.
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Therefore the CDC itself vouches for the fact that the source had to be part of the chain’s centralized distribution, unless it was a bioterrorist attack using similar pathogens at several locations at once. (I haven’t heard of any special evidence for this latter thesis, though the record of the pro-GM activists is vile enough that we know they’re capable of it. Given their outpourings of hatred for Chipotle since it announced it was going partially non-GMO, the possibility can’t be rejected out of hand. The only thing we know for sure is that locally sourced ingredients weren’t to blame.)
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If Chipotle has been the source of these outbreaks, the vector was central sourcing, the same centralizing scourge of the whole corporate industrial food system. Therefore, far from these events being a reason for Chipotle to retreat from its identity, this is the time for it to reaffirm and strengthen its commitment. Many commentators and analysts agree.
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Fast food is a toxic and unsustainable model across the board, and no one should romanticize Chipotle. Nevertheless, given our dawning situation where in so many ways so many growers, suppliers, processors, and consumers are trying to find their way toward less poisoned, better quality, more relocalized food, Chipotle’s partial efforts on local sourcing and purging some GMO ingredients are steps in the right direction. It’s best to purge fast food and industrial food completely, and once we do this we can wash our hands completely of these kinds of squabbles among the system. In the meantime it’s best to be aware of the lies and give moral support to those who are on the vector.
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While Chipotle may be suffering from weaknesses inherent to the very model of centralization the analyst quoted above touts, we need to stick up for local food and encourage local sourcing on the part of bigger operations. Like I detailed above, the same media lie we see here also strikes much deeper at our farmers’ markets and our generally growing direct retail community food sector. So I’m writing this post not for Chipotle’s sake, but for the sake of the local sourcing model, which the corporate media rightly sees as an enemy of the centralized poison-based agriculture and food system it worships.

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2 Comments

  1. Russ,

    Here’s an article suggesting that Chipotle is a victim of corporate sabotage by pro-GMO agents.
    http://www.naturalnews.com/052405_Chipotle_ecoli_outbreak_corporate_sabotage_biotech_bioterrorism.html

    Comment by Brooks Anderson — January 27, 2016 @ 8:54 am

    • Sorry Brooks, your comment went into my spam filter for some reason and I didn’t see it till now. Thanks for the link. In the post I linked another piece speculating on that. It’s possible, I sure wouldn’t put it past them. After all, they have a long history of illegally infiltrating GM seed into countries like Mexico, Brazil, and India. And according to Poison Spring, for decades beekeepers who spoke out about how pesticides harm and kill bees have been subjected to terrorist attacks – poison farmers intentionally spray their hives to kill off the bees.

      But until there’s clear evidence of that, I’ve focused on the media slanders, the usual corporate structural stuff.

      Comment by Russ — February 1, 2016 @ 1:15 am


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